The past few weeks I’ve been so inspired by a concept called collaborative consumption. The concept is based on the idea “What’s mine is yours” and is all about sharing, lending, swapping etc. instead of buying. So often we buy something that we could as easily have borrowed from for example a neighbour a friend a colleague and so on. If you want to read more about this there is a great website where you can find the following definition of collaborative consumption.
“Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.” Source: http://www.collaborativeconsumption.com/
In both Sweden and UK (and a few more countries) websites have been set up where this concept has been realised. The Swedish site is called Klädkompis and the British site is called Friendly Fashion. Click on the links to find out more.
A growing trend at the moment is also clothes libraries where you can borrow your clothes in the same way as you borrow books in a library. In Sweden such libraries exist in Stockholm, Umeå, Malmö and Uppsala. I think this idea is brilliant, just being able to borrow your clothes without having to buy a single thing. So much better both for the environment and your wallet.
I will soon test a new thing here at Jenny’s Retro based on this so keep an eye out on the blog to find out more.
Tags: collaborative consumption, Friendly Fashion, Klädbibliotek Uppsala, Klädkompis, Klädoteket, Lånegarderoben, Umeå Klädbibliotek




























